Case Study

Friends Seminary

I worked as the in-house designer at Friends Seminary, a K-12 Quaker independent school in Manhattan, for 2.5 years. I developed the brand identity for the institution, and created graphics for fundraising, admissions, events, and civic engagement programs. The trick was to maintain a consistent voice in the school's various channels and constituencies, and to present the image of an institution that is at the same time forward-looking and true to its Quaker roots.